Marketing for Developers
A book for people building software products in the age of AI
I wrote the original version of the Marketing for Developers book in 2015. Since then, I've considered rewriting it multiple times, but I never felt I had an angle that warranted a new version. But now, in the age of AI, that's all changed. Building software products is more accessible than ever. The hard part isn't building, it's marketing: finding customers and getting them to care. So in 2026, I'm rewriting the book, chapter by chapter. You can follow along by joining the email list.
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The New Book
Being written chapter by chapter
Paid membersFirst chapter coming soon...
The Original Book
The complete 2015 edition
Free to readWho is this book for?
This book is for programmers, developers, and technical founders who want to learn how to market their products.
- Developers building side projects who want to find their first customers
- Technical founders who need to learn marketing fundamentals
- Programmers creating products with AI who want to stand out
- Indie hackers looking for practical, no-BS marketing advice
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- Early access to new chapters of the book
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