Marketing for Developers
A community of people building & marketing software products in the age of AI
I wrote the original version of the Marketing for Developers book in 2015. Since then, I've considered rewriting it multiple times, but I never felt I had an angle that warranted a new version. But now, in the age of AI, that's all changed. Building software products is more accessible than ever. The hard part isn't building, it's marketing: finding customers and getting them to care. In 2026, I'm building a community of people who are figuring this out, in real-time. Follow along by joining the email list.
Get updates and marketing tips:
Join the listWho is this community for?
Programmers, developers, and technical founders who want to learn how to market their products.
- Developers building side projects who want to find their first customers
- Technical founders who need to learn marketing fundamentals
- Programmers creating products with AI who want to stand out
- Indie hackers looking for practical, no-BS marketing advice
Join the Community
Get the marketing advice and support you need to launch your next product
Community Membership
- Early access to all new marketing lessons
- Full access to a growing library of video training
- A private Discord community of people building + marketing
- Access the premium podcast feed
- Free tickets to all live workshops ($50+ value)
- Priority support + Q&A from Justin in Discord